Measuring the Metrics that Matter (to you)

This practical two-hour workshop is designed for early-stage business owners and start-up founders who want to build clarity and confidence in understanding the numbers that truly drive growth. Working from the principle that “what gets measured, gets done,” this session demystifies business metrics and helps participants focus on a small set of meaningful indicators they can track, interpret, and use to make informed decisions.

Through simple frameworks such as the Balanced Scorecard, relatable case studies, and guided exercises, participants will learn how to measure performance across areas such as sales, customer satisfaction, quality, productivity, and financials—without overwhelm. By the end, they will leave with a personalised measurement toolkit and the know-how to turn data into action.

Workshop Goals

By the end of the workshop, participants should have an understanding of the following:

• Knowing What to Measure
• Sales & Revenue Metrics
• Customer Satisfaction & Feedback
• Quality & Productivity Indicators
• Basic Financial Health Measures
• Practical Interpretation of the numbers
• Build confidence in making decisions based on evidence, not guesswork—what to do when metrics rise, fall, or stay flat.

Participants will leave with a starter scorecard to build their own Measurement Toolkit

This Go Succeed workshop is open to all individuals in the early stages of their business, located in the Ards and North Down Borough Council area and neighbouring Council areas.

Date and Location:

Event Date & Time: Wednesday 4 March | 6pm - 8pm

Location: Ards Business Hub

Our chosen venue is fully accessible, ensuring that everyone can join us for an inclusive workshop experience, with parking available.

Should you require any reasonable adjustments for this in-person masterclass, please get in touch with enievents@enterpriseni.com. 

Registration instructions: This event is free for individuals. Please note, your email confirmation and eTicket will come from noreply@glistrr.com, please add this to your list of trusted accounts to prevent information landing in your junk folder.

Please note as this is an in-person event, the registration numbers for this are restricted. Whilst Go Succeed operates across NI, this event is being hosted by Ards and North Down Borough Council therefore should the event reach capacity and a waiting list is created, priority access will be given to Businesses based in that area.

This workshop is brought to you as part of Go Succeed NI. Go Succeed represents a significant investment in local entrepreneurs and businesses, funded by the UK Government.