About the event
Great packaging draws attention and sends a message to your customers. It helps you to stand out and create a connection. The very best packaging can make your buyer part with their cash without even knowing why.
Packaging gives you an opportunity to tell a story, be creative and use texture, shape and colour. It tells the buyer something about you, your product and your brand.
Recycled or sustainable packaging can also communicate a strong message about your company’s ethical approach to doing business. Trends show that consumers are demanding more sustainable packaging solutions as we face a growing environmental challenge.
This workshop will show you how you can continue to use innovative, interesting and creative packaging whilst considering ways to limit their impact on the environment.
Our workshop will focus on:
• An overview of some of the best ways to communicate your brand story using your packaging.
• How you can use design, colour, texture, pattern, humour, imagination and innovation to cut through the noise.
• How to use sustainable design practices to create packaging that is affordable, creative and emotive.
A light lunch will be served.
Please note this event is only for Creative and Technology Businesses in the Ards and North Down Area.
This event is part of the 2019/2020 Creative Edge Business Support Programme. This is a free event to customers, however there are a number of costs to Ards and North Down Borough Council to run this event. Please cancel via your Eventbrite registration or by email to firstname.lastname@example.org giving at least 48 hours’ notice, otherwise you will be subject to a £10 cancellation fee to cover catering and administration costs.
Registrations from companies outside the Borough may be considered in exceptional circumstances and entirely at the discretion of the Council.
Please note that by registering for this event, you agree to share your name, company name and objectives with the third party delivery agent.