This workshop will explore the main features of Instagram and review some business case studies from companies that have used the platform to their benefit. This workshop is organised and run as part of the Digital Growth Programme.
About the event
A lot of the growth on Instagram has been driven by Instagram stories and the new shopping feature within the app. Instagram users are now consuming longer form content via IGTV, a new way to create engaging content for fans. Businesses need to recognise these opportunities and capitalise on this growth. In this workshop we will explore the main features of Instagram and review some business case studies from companies that have used the platform to their benefit.
This workshop will include:
● Exploring the main features and tools on the platform
● Demonstrating how you can create content for your business on Instagram
● How to use IGTV
● Creating feed posts and stories
● How hashtags work
● Setting up Instagram ads
● Understanding Instagram Influencers and how to leverage these for your business