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Food and Drink - Lead Generation Programme

This programme has been specifically created for Food and Drink producers within Ards and North Down Borough Council. The objective is to empower participants to take control of their own Lead Generation Strategy. 

About the event

This programme has been specifically created for Food and Drink producers within Ards and North Down Borough Council.

This programme has been specifically created for Food and Drink producers within Ards and North Down Borough Council. The objective of the programme is to empower participants to take control of their own Lead Generation Strategy and in doing so expand their points of distribution and deliver sales growth.

By the end of the Programme, participants will have developed a Sales Outreach Strategy to identify and make contact with relevant outlets for their products and have a Digital Content Plan they can implement on Social Media to grow their online presence via brand awareness and sales workshop.

1 – How to find the right outlets for your products. Wednesday 23 February, 9:30am-11:30am

- How to research a chosen sector

- How to build a wish list of prospective customers

- Why matching your brand and consumer profile is so important

Delivered by: Ashleigh Watson and Leisa Pickles - Online

Workshop 2 - How to make your approach. Wednesday 2 March, 9:30am-11:30am

- How and when to make contact with key decision makers

- How to generate calls to action via telephone and email

- How and when to follow up with key decision makers

Delivered by: Leisa Pickles - Online

Workshop 3 - How to use social media to increase sales and build loyalty. Friday 4 March, 9:30am-11:30am

- How to use social media to increase sales

- How to use social media to build brand loyalty

- Developing your own digital content plan for social media

Delivered by: Ashleigh Watson - Online

Mentoring

Participants will have the opportunity to book a one-to-one bespoke 60 minute mentoring session with Ashleigh and Leisa.

Meet Your Trainers

Ashleigh Watson, Social Media Trainer at Copper Square

Ashleigh is a marketing professional with over 16-years with a specialism in marketing strategy and communications, specialising in developing and delivering integrated marketing campaigns using digital and traditional techniques.

A Part-Time Lecturer with South Eastern Regional College (SERC), and a Mentor with Santander Women Business Leaders and Women in Business NI.

Host of Social Media Savvy social media marketing conference, key-note speaker at Digital Women Digital Skills Fest 2021, and panel guest with Amazon on Women’s Entrepreneurship Day 2021.

Leisa Pickles, Founder and Owner of Find Me The Leads

Find Me The Leads help Food & Drink brands get their products discovered and bought by more people. Leisa works with Food Producers to secure their fair share of space in stores, on shelves, in chillers and on menus by focusing on 3 core services of Lead Generation, New Business Development and Trade Show Support.

A #SmallBiz100 winner in 2020, Find me the Leads is a business built on over 20 years of experience in the Food & Drink industry. Leisa works with a wide range of Food & Drink Producers securing listings for their products in major Hotel Chains, National Garden Centre Chains and numerous award-winning outlets in the Fine Food Sector.

It is entirely at the Council’s discretion to accept registrations. Registrations from companies outside the Borough may be considered in exceptional circumstances and at the entire discretion of the council.

Please note that by registering onto this event, you agree to share your name, company name and objectives with the third party delivery agent, Think People. The information you provide will not be routinely shared with a third party outside of these webinars.

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Event Details

When
23 February 2022 09:30 – 4 March 2022 11:30
Venue

Online